Frustrated that 80% of Australians couldn't access professional portfolio management, four experts in technology and finance - Harry, Darcy, Warren and Sahil - put their heads together to solve this problem in the smartest way possible. They set out to make sophisticated investing services usually reserved for institutional and ultra-high wealth investors accessible to all Australians.

To do this, they abandoned the old rules and rebuilt investing from the ground up. They decided to do things differently, adopting a technology-led platform, cutting unnecessary fees, and eliminating the gobbledygook of finance jargon.